Online Privacy Policy

Thrifty Online Privacy Policy

Thrifty Rent-A-Car System, Inc. (‘Thrifty’) is committed to protecting the privacy of your personal information. We respect the sensitive nature of this information and your right to know the categories of personal information we collect, how we secure, use and distribute that information,and finally, your rights to limit the use of that information.

This Online Privacy Policy is incorporated into the Terms of Use of Thrifty’s web site, Our services are not directed to children under the age of 13 and we do not solicit information from minors.

Information we collect about you:

We collect information about you when you visit us at

When you place a reservation online with us, in order to process the rental reservation we collect some or all of the following personal information about you depending on the location of the rental and the type of vehicle reserved:

  • Name
  • Telephone number
  • Credit card information
  • Email address
  • Blue Chip number
  • Parking Preferred Rewards number
  • Corporate account number
  • Airline flight information
  • Preferred vehicle type

If you sign up for our Preferred Rewards Program, we collect additional information:

  • Street address
  • Date of birth
  • Gender
  • Employer
  • Frequent flyer membership numbers and travel club accounts

If you sign up for other services from us, including any special online marketing promotions, sweepstakes, and online publications, we collect your email address and other information from you. If you are a travel agent we collect your IATA number and AG Code.

When you visit us online, regardless of whether you rent a vehicle from us or not, we collect the address of your Internet Protocol (‘IP’) and the pages you visit on our web site. Your IP address identifies your internet services provider, browser software and operating system types, click-stream patterns, and dates and times that you access our site but it does not identify you as an individual. This information is used internally by us to improve your experience on our web. We can use IP addresses to protect our services, sites, users or others when someone violates the Terms of Use of

We also use ‘cookies’ to collect and store information. A ‘cookie’ is a file that contains data that a web site server stores on your computer’s hard drive. Your information is stored in the cookies, which allows us to recognize you when you return to our web site and move you through the reservation process quicker. You may avoid the use of cookies by electing to ‘turn off cookies’ on your browser settings, however you will limit the efficiency cookies provides us.

We use third party ad serving technology to serve ads that will link you to our web site. This technology uses information about your visits to this site (not including your name, address, or other personal information) to serve our ads to you on third party web sites. In the course of delivering our advertisements to you, a unique third party cookie may be placed or recognized on your browser. You may occasionally get cookies from our business partners if you use the links on our web site to reach their respective web site. We do not control these cookies.

We do not control the information collected by unrelated third party web sites that are linked to our web site. You should review their privacy policies prior to providing any personal information to them.

What measures do we take to protect your information?

Thrifty has taken commercially reasonable technical and managerial measures to maintain data integrity and protect against loss and the unauthorized access, destruction, use or disclosure of your personal information. Technical measures include encryption in the transmission and storage of data, password access and the storage of data on secure servers or computers. Managerial measures include internal organizational measures that restrict access to data only to those whom we designate and for authorized purposes only. Despite these measures, you should be advised that even the most reasonable technical and managerial measures may sometimes fail.

How is the information used and distributed?

1. Non-Marketing purposes:

The information we collect is used by us to:

  • Process the rental transaction;
  • Improve our services to you;
  • Develop programs for you;
  • Enforce the rental agreement;
  • Comply with law enforcement agencies.

We use and distribute this information to employees of our subsidiaries, affiliates and franchisees to process, secure and confirm your car rental reservation, to monitor and improve your experience on our web site, and to develop programs based on your rental profile and preferences. We may also use this information from time to time to conduct telephone or e-mail surveys after the transaction to gauge your satisfaction with our service. To the extent necessary, we may share this information with third parties to process frequent flyer and frequent renter reward programs, to insurance companies to file claims, and to third parties for billing purposes or to enforce collection efforts against you, to detect fraud, prevent fraud and/or to comply with law enforcement agencies.

We use email to communicate with you regarding reservations or transactions performed on our web site. We will use email to provide you with relevant information about our company if you sign up to receive non-transactional email. We provide a means to opt out or unsubscribe from emails that we send. All email communication is designed for compliance with the CAN-SPAM ACT of 2003. If you wish to opt out of email communications from us, you may do so through an ‘unsubscribe’ link included in the email, or you may request to be removed from our email list by the opt out method below.

In the event we are sold, merged or transferred to a non-affiliated third party, our customer list, including your individual personal information, may be included in the business assets transferred. If your personal information is transferred to a third party acquiring some or all of our assets, we will require the purchaser or transferee to abide by this Privacy Policy and your Opt Out selection.

2. Marketing Purposes

We also use and share this information with our subsidiaries, affiliates and our independent franchisees in the U.S. and Canada for marketing purposes to develop (i) programs that will enhance your online experience and your rental experience, (ii) services that make travel more efficient, and (iii) promotions that we offer our customers from time to time, including free rental day offers, discounts, and notices about special events and travel destinations that we believe will interest you (‘Marketing Purposes’). We will not share your individual personal information with third parties for marketing purposes without your prior consent.

What choices do you have to limit the use and distribution of personal data?

By accessing this web site you are giving us your consent to collect, use, transmit and store the personal information you provide to us. However, you have the option to limit the use and distribution of your personal information (the ‘Opt Out’) for Marketing Purposes as described above. If you elect to ‘Opt Out’, your personal information, including your email address, will not be used for Marketing Purposes by us, our subsidiaries, affiliates or franchisees. After receipt of your Opt Out, you will not receive further communications from us (except for communication via email or phone related to a specific rental transaction, and possibly, a follow-up customer satisfaction survey) and otherwise your individual personal information will not be used for marketing purposes as described above. We will abide by the most recent Opt Out received by us. See the Opt Out section below.

You also have the option to withhold certain personal information from us except the personal information we require in completing the rental transaction. If you fail to provide us with the information we require to rent you a car, we will be unable to complete the transaction.

What access do you have to review and correct your personal data?

You have the right to verify and correct your personal information. You can update and change your personal information by sending us an email at:

How policy changes will be announced and implemented:

We will post material changes to our privacy policy here, along with the date of the last update posted at the top of the page, so you will always know what information we gather and how we use that information.

How you can contact Thrifty for complaints, questions and enforcement of the policy.

You can contact us at, if you have complaints or questions about this Privacy Policy.

How to opt out:

You can stop us from using your personal information for marketing purposes by sending us your name, address, telephone number and email address in writing, via US Mail, to: Opt Out, Thrifty Online Privacy, Mail Stop 2R2, P.O. Box 35250, Tulsa, OK 74153-0250. To opt out of non-transactional email, please visit, or email us at: